Beehex Robotic Pizza Printer Cart

Case Study

Sophic Design partnered with BeeHex to develop a mobile cart for their innovative and unique 3D pizza printer.

3D Printing The Future of Cuisine

Recent advancements in AI and robotics has unlocked the ability to offer fine cuisine driven by automated technology. The ability to create delicious, flavorful dishes that are fully replicable in terms of consistency and portions across multiple recipes while simultaneously reducing workforce overhead creates an added level of operational efficiency that translates directly to profits for big and small restaurants alike. Because of the strategic advantages offered by automated food creation BeeHex’s 3D pizza printer instantly made waves in the food industry.

Automated Pizza On The Go

After partnering with Sophic Design to envision the design and product roadmap of their first generation pizza printer BeeHex partnered with Sophic again to help create the design for the mobile cart that would house and transport the necessary ingredients to make fresh, delicious, and automated pizzas on the go.

Expanding The Brand Language

BeeHex envisioned their unique pizza maker being used in both commercial kitchens and on display in smaller venues which meant it needed to embody the strength and reliability of a professional appliance as well as the elegance and appeal of a consumer offering.

Visual Territories & Aesthetics

Because of the requirement for this product to feel at home in both commercial and consumer-facing environments it was imperative to define and communicate appropriate visual cues to both user types. The goal was to identify and apply the best parts of the robust utilitarianism of commercial kitchens and blend them with many of the aesthetic cues found in high-end kitchen appliances.

Materials & Detailing

As a complimentary product to the BeeHex pizza printer it was critical that the cart and printer embody the same visual brand language as much as possible. While the cart design needed to be more utilitarian for manufacturing and prototyping purposes it was important to retain visual consistency between cart and printer by leaning hard into the product’s colors, materials, and finishes. By maintaining the same bright stainless steel finishes throughout the panels of the body and black color accents on working surfaces and touchpoints a connective thread was created between both products.

Product Features

Thoughtfully designed with the end user in mind, the BeeHex pizza cart integrates beautiful details with technical requirements to create a product that integrates with the pizza printing process.

Onboard refrigerator for cooling pressurized dough and cheese cannisters

Removable panel for access to motor and other internal components for repairs

Custom wheel caster chassis creates room for larger, smoother casters while minimizing cart height

Bent metal handle with molded rubber grip. Polished stainless steel guard rails match top of printer

Cart footprint matches standard pneumatic lift gate sizes for ease of shipping and travel

Access ports for hoses and power cords

A Perfect Stage

The BeeHex pizza cart is the perfect sidekick to compliment the pizza maker’s unique aesthetics and functionality. Designed to be beautiful but deferential it acts as an optimal mobile stage for the real magic and theatrics of BeeHex’s amazing pizza printer.