The Design Ledger

Exploring the intersections of design, innovation, & business strategy

Welcome to The Design Ledger: Sophic Design’s sounding board for topics that intersect design thinking and business strategy. We believe that human empathy, great design, and profitability are topics that go hand-in-hand for companies that provide real value to their customers and stand the test of time in the markets where they compete. Here we explore these topics and shed light on why design and innovation are critical to the business success of any company whether their offerings are physical, digital, or service-oriented.